Join an existing group to participate in the group discussions or create a new group of your own to create discussions around topics of interest to you and your work.

+ create group

MY RESOURCESmore

Find info or add new info to your ITmodelbook. You can find white papers, technology reports, business analysis, webinars, presentations and more. You can also share your own authored content and resources you like by adding this info.

+ add resource

Online Users=0

Resources you may like

The Social Shopper Harnessing the Disruptive Influence of Social Media

Share within ITmb

Share This Resource

Share with: Connections

or

Share with: Groups

While 58% of the survey respondents use Facebook to communicate with customers, more than one in five (21%) say they are not using any digital channels to interact with their target audience. The percentage is even higher among hard-line retailers—e.g., appliances, electronics, or furniture (26%) and grocery stores (29%). In addition, 23% of the respondents monitor social media sites but don’t actively participate on them.

Although a growing number of retailers are sold on the potential benefits of social media, it’s clear that many remain wary about how much they should be leveraging them to connect with their customers. These reservations are fairly consistent among hard-line, soft-line (e.g., apparel) and grocery retailers. Regionally, North American retailers are ahead of the curve in social media adoption; for example, 68% of North American respondents are using Facebook to communicate with customers, compared with 56% in Asia-Pacific, 55% in Latin America and 53% in Western Europe.

Keywords

SAP, SAP:Report, The Social Shopper Harnessing the Disruptive Influence of Social Media, social media, retailer, social IT, facebook, customer, grocery stores, Consumer, it executives, leveraged IT

Offered by

SAP

URL

Files

The resource is available from the link above.

Bookmark to

My ITmodelbook add

Group ITmodelbooks

'Create a Memorable Online Experience - Get $40 per Lead'

The Social Shopper Harnessing the Disruptive Influence of Social Media

Latest reports from top IT companies:

SAP HP Janrain HubSpot PrepLogic Motorola BNP Media Informatica Microsoft Jobvite