Desktops, Laptops and OS
Networking and Communications
Servers and Server OS
Software and Web Development
with other members or
your contacts to the community.
+ invite connections
an existing group to participate in the group discussions or
a new group of your own to create discussions around topics of interest to you and your work.
+ create group
new info to your ITmodelbook. You can find white papers, technology reports, business analysis, webinars, presentations and more. You can also share your own authored content and resources you like by adding this info.
+ add resource
Resources you may like
The Social Shopper Harnessing the Disruptive Influence of Social Media
Share within ITmb
Share This Resource
Share with: Connections
Share with: Groups
While 58% of the survey respondents use Facebook to communicate with customers, more than one in five (21%) say they are not using any digital channels to interact with their target audience. The percentage is even higher among hard-line retailers—e.g., appliances, electronics, or furniture (26%) and grocery stores (29%). In addition, 23% of the respondents monitor social media sites but don’t actively participate on them.
Although a growing number of retailers are sold on the potential benefits of social media, it’s clear that many remain wary about how much they should be leveraging them to connect with their customers. These reservations are fairly consistent among hard-line, soft-line (e.g., apparel) and grocery retailers. Regionally, North American retailers are ahead of the curve in social media adoption; for example, 68% of North American respondents are using Facebook to communicate with customers, compared with 56% in Asia-Pacific, 55% in Latin America and 53% in Western Europe.
Select Subject Area
SAP, SAP:Report, The Social Shopper Harnessing the Disruptive Influence of Social Media, social media, retailer, social IT, facebook, customer, grocery stores, Consumer, it executives, leveraged IT
The resource is available from the link above.
Latest reports from top IT companies:
© ITmodelbook 2012-2022.
do not sell my personal information