Search Content
Connect with other members or invite your contacts to the community.
Join an existing group to participate in the group discussions or create a new group of your own to create discussions around topics of interest to you and your work.
Find info or add new info to your ITmodelbook. You can find white papers, technology reports, business analysis, webinars, presentations and more. You can also share your own authored content and resources you like by adding this info.
Resources you may like
  • Share within ITmb

While 58% of the survey respondents use Facebook to communicate with customers, more than one in five (21%) say they are not using any digital channels to interact with their target audience. The percentage is even higher among hard-line retailers—e.g., appliances, electronics, or furniture (26%) and grocery stores (29%). In addition, 23% of the respondents monitor social media sites but don’t actively participate on them.

Although a growing number of retailers are sold on the potential benefits of social media, it’s clear that many remain wary about how much they should be leveraging them to connect with their customers. These reservations are fairly consistent among hard-line, soft-line (e.g., apparel) and grocery retailers. Regionally, North American retailers are ahead of the curve in social media adoption; for example, 68% of North American respondents are using Facebook to communicate with customers, compared with 56% in Asia-Pacific, 55% in Latin America and 53% in Western Europe.

SAP, SAP:Report, The Social Shopper Harnessing the Disruptive Influence of Social Media, social media, retailer, social IT, facebook, customer, grocery stores, Consumer, it executives, leveraged IT
Offered by
The resource is available from the link above.
Ask a question
search Paper Image Add papers image
Bookmark to
My ITmodelbook add
Group ITmodelbooks
'SAVE $50 on Webroot SecureAnywhere Complete 2013. Only $29.99 (Reg.Price $79.99) Complete protection for your PCs. Limited Time Only!'

Latest reports from top IT companies:

SAP HP Janrain HubSpot PrepLogic Motorola BNP Media Informatica Microsoft Jobvite