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The Marketer's Field Guide to Salesforce
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Salesforce is a powerful tool that is used by the sales teams of thousands of organizations. But if you are new to Salesforce, or are wondering what you need to know about it as a marketer, learning the system can be a daunting task.
Everything marketers need to know about Salesforce - written by marketers.
In the pages of this free eBook, they'll cover everything you need to know about Salesforce as a marketer, including:
How you can leverage the data in Salesforce to supercharge your marketing
How your sales team can leverage marketing data to transform their sales process
A best practices setup of a marketing software platform connected to Salesforce
How Salesforce can help foster sales and marketing alignment
In addition to the above chapters, you'll find a plain English glossary of Salesforce terminology that you can use to navigate the "Salesforce jargon" and understand what it all really means to you as a marketer.
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HubSpot, Inc., HubSpot, Inc.:eBook, The Marketer's Field Guide to Salesforce, salesforce, Sales, Marketing
The resource is available from the link above.
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