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The Data Quality Business Case: Projecting Return on Investment

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Even though everyone fundamentally understands the need for high quality data, technologists are often left to their own devices when it comes to ensuring the high levels of data quality. However, at some point an investment must be made in the infrastructure necessary to provide measurably acceptable levels of data quality. In order to justify that investment, we must be able to articulate the business value of data quality in a way that will show a return on the investment made.

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