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Focusing on organizational alignment, well-considered measurements, and sound IT-enabled processes can empower your marketing organization to better do the following activities:
  • Support growth
    • by enabling a consistent customer experience across all channels, reinforcing brands, promoting initiatives that matter in your company's industry, and executing programs efficiently
  • Demonstrate value
    • by enhancing the internal credibility of the marketing organization, increasing accountability for marketing spending, fostering insights to enable your company to become more customer focused, and increasing agility to achieve success within changing and increasingly competitive business environments

SAP, SAP:White Paper, Six Success Factors for Building a Best-Run Marketing Organization, marketing organization, it organization, Marketing, customer, it system, Essentials of IT, it industry
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