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Retailing in a Social Media World

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Despite the vast sums of money that retailers spend on marketing promotions and advertising, however, word of mouth remains the most powerful influence on consumer behavior. If a retailer wants to take the pulse of shoppers' desires, wants, needs, and perceptions to stay ahead of the game, they need look no further than Facebook, Twitter, or YouTube.

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SAP, Retailing in a Social Media World, Youtube, e-retailing, retailer, Consumer, social media, facebook, retail, twitter, Marketing

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