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Despite the vast sums of money that retailers spend on marketing promotions and advertising, however, word of mouth remains the most powerful influence on consumer behavior. If a retailer wants to take the pulse of shoppers' desires, wants, needs, and perceptions to stay ahead of the game, they need look no further than Facebook, Twitter, or YouTube.

SAP, Retailing in a Social Media World, Youtube, e-retailing, retailer, Consumer, social media, facebook, retail, twitter, Marketing
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