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Real-Time Retail: Rapid Response to Consumer Demand
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Increasing price transparency and online competitors are creating intense price pressure. Showrooming, the trend where consumers look at products in a physical store but buy online from a pureplay e-tailer, is growing. Consumers are becoming more dynamic, increasingly mobile and harder to target and retain.
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SAP, SAP:White Paper, Real-Time Retail: Rapid Response to Consumer Demand, e-retailing, retailer, retail
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