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Personalized Marketing and Web Analytics in Travel and Hospitality
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This white paper explores the challenges facing Chief Marketing Officers (CMOs) and their divisions in the travel and hospitality industry, and outlines strategies and technologies that can help improve performance in both consumer and business travel arenas. By harnessing customer data, delivering personalized cross-channel experiences and continuously optimizing web analytics and digital marketing, your company will be positioned to:
Improve look-to-book ratios
Turn browsers into loyal, high-value customers
Meet traveler demand for personalized attention
Deliver profitable cross-sell and up-sell offers
Capitalize on fast-growing mobile and social channels
Understand marketing performance by channels and campaigns
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IBM Corporation, IBM Corporation:White Paper, Personalized Marketing and Web Analytics in Travel and Hospitality, web analytics, hospitality, Marketing, customer, web, marketing officer
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