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Business growth, cost optimization, customer relationships--these are among CEOs' top priorities this year, according to a recent survey of 704 CEOs conducted by The Conference Board. Addressing all three is no easy feat. As executives strive to maximize business growth, they often struggle to strike a balance between lowering operational costs and meeting rising customer expectations. However, keeping pace with customers' ever-increasing expectations while growing revenues is possible. One way to do so: improve frontline employee productivity, with a goal to optimize overall business productivity.

Organizations need to provide these employees with customer relationship management (CRM) business software to help them be prepared, provide customers and prospects with the solutions they need on their terms, and ultimately, close the sale within a shorter timeframe than ever before.

Keywords
Microsoft Corporation, Microsoft Corporation:White Paper, Optimizing Business Productivity: Do More for Your Customers and Your Business, customer relationship, customer relationship management, crm solution, CRM, customer, Marketing, Sales
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