Search Content
find
CATALOG
Data Infrastructure
Data Tools
Desktops, Laptops and OS
Enterprise Applications
IT Infrastructure
IT Management
Networking and Communications
Security
Servers and Server OS
Software and Web Development
Storage
Dashboard
News
My ITmodelbook
Messages
Events (0)
CONNECTIONS
more
Connect
with other members or
invite
your contacts to the community.
+ invite connections
GROUPS
more
Join
an existing group to participate in the group discussions or
create
a new group of your own to create discussions around topics of interest to you and your work.
+ create group
MY RESOURCES
more
Find
info or
add
new info to your ITmodelbook. You can find white papers, technology reports, business analysis, webinars, presentations and more. You can also share your own authored content and resources you like by adding this info.
+ add resource
Online Users=0
Resources you may like
Making the Case for Social Media Strategy
Share within ITmb
Share This Resource
Share with: Connections
or
Share with: Groups
There has been a revolutionary shift in the media world. Companies that listen directly to word-of-mouth (WOM) discussions will create compelling brands, products, and messages. This white paper will arm you with the information you need to convince your organization that they should begin to engage with consumers and provides answers to:
How widespread is the social media phenomenon? How will it evolve in the future?
How are consumers talking about brands in social media? How do these findings complement other sources of information about consumer attitudes and purchase intentions?
What new tools and techniques are there to effectively understand and measure how social media and WOM affect consumer behavior?
How are companies using social media successfully to strengthen their brands?
Level
Select Level
Subject Area
Select Subject Area
Keywords
Cymfony, Free Cymfony White Paper, Making the Case for Social Media Strategy, word-of-mouth, (WOM), blogs, discussion boards, and social media networks, customer, brands
Offered by
Cymfony
URL
Files
The resource is available from the link above.
Bookmark to
My ITmodelbook
add
Group ITmodelbooks
Latest reports from top IT companies:
SAP
HP
Janrain
HubSpot
PrepLogic
Motorola
BNP Media
Informatica
Microsoft
Jobvite
© ITmodelbook 2012-2023.
sitemap
about
privacy
terms
help
do not sell my personal information