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Netherlands-based SNS REAAL, a leading financial services, banking, and insurance firm, is the product of mergers among regional savings banks and insurance companies. The acquisitions meant that the company's fast-growing REAAL Verzekeringen insurance unit had five disparate Customer Relationship Management (CRM) solutions, making information difficult to access and share, and hampering customer service efforts. REAAL sought to replace these systems with a single solution to help improve communications and provide superior service to the company's 6,000 independent sales representatives. REAAL chose Microsoft Dynamics CRM 3.0 because it was a natural extension of the Microsoft tools that its employees already use.

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Microsoft Corporation, Microsoft Corporation Case Study, Leading Financial Services Firm Implements New Software for Improved Client Services, financial services, banking, insurance firm, Microsoft CRM, Customer Relationship Management, mergers, acquisiti
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