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Key Challenges Facing Consumer Packaged Goods Manufacturers and What They Must Do to Survive
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Consumer Packaged Goods (CPG) manufacturers face a lot of pressures: fickle consumers, powerful retailers, globalization, and more. The CPG manufacturing industry is large and thriving; however, margins are slim and competition is furious. There are hundreds of product categories, and to compete, firms must constantly innovate. Even industry giants cannot afford to sit back.
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Microsoft Corporation, Microsoft Corporation White Paper, Key Challenges Facing Consumer Packaged Goods Manufacturers and What They Must Do to Survive, small-to-medium CPG manufacturer, Consumer Packaged Goods, CPG, CPG manufacturing industry
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