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“If your support isn't clear enough to older consumers – or fast enough for the technologically savvy – you will often lose those customers.”

This white paper explores the distinctive characteristics and expectations of the 5 generations of customers and provides guidance on how to leverage support channels and communication styles to best support each one.

GoToAssist, GoToAssist:White Paper, How to Support Baby Boomers, Know-it-Alls, and Impatient Customers,
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