Search Content
Connect with other members or invite your contacts to the community.
Join an existing group to participate in the group discussions or create a new group of your own to create discussions around topics of interest to you and your work.
Find info or add new info to your ITmodelbook. You can find white papers, technology reports, business analysis, webinars, presentations and more. You can also share your own authored content and resources you like by adding this info.
Resources you may like
  • Share within ITmb

PR has transformed drastically.

The old approach of using a paper press release and distributing it far and beyond in hopes of snagging coverage is, essentially, useless. Media outlets work at rapid speed, constantly striving to the most relevant and newsworthy content out there.

So how do you garner media coverage?

Enter newsjacking: The process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.

To help you find your way into the media, Hubspot is sharing a free excerpt from bestselling author David Meerman Scott's book, "Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage."

Download this free chapter to get your business started on newsjacking, and watch the media coverage roll in.

HubSpot, Inc., How to Newsjack Your Way Into the Media, pr
Offered by
The resource is available from the link above.
Ask a question
search Paper Image Add papers image
Bookmark to
My ITmodelbook add
Group ITmodelbooks
'Toshiba -'
'Artisteer - Wordpress Theme Generator'

Latest reports from top IT companies:

SAP HP Janrain HubSpot PrepLogic Motorola BNP Media Informatica Microsoft Jobvite