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How Leading Brands Are Using Social Media Data To Make Strategic Business Decisions
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he numbers are staggering. The roar is deafening. The number of us speaking, and the noise we’re making
on social media, has taken on a scope that escapes accurate projections. The latest research shows that it’s just
about doubling every few months. While that runaway growth is a positive development for companies that have
leveraged these interactions, there’s a new concern on the social media horizon. For as big and loud as it gets
on social media, there’s a chance your company won’t hear it, or possibly won’t make sense of it.
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