Desktops, Laptops and OS
Networking and Communications
Servers and Server OS
Software and Web Development
with other members or
your contacts to the community.
+ invite connections
an existing group to participate in the group discussions or
a new group of your own to create discussions around topics of interest to you and your work.
+ create group
new info to your ITmodelbook. You can find white papers, technology reports, business analysis, webinars, presentations and more. You can also share your own authored content and resources you like by adding this info.
+ add resource
Resources you may like
Giving Proper Credit: Data-Driven Digital Marketing & Attribution
Share within ITmb
Share This Resource
Share with: Connections
Share with: Groups
In today's multimedia world, it can be difficult for marketers to determine exactly which messages affect final purchasing decisions. Realistically, consumers' decisions are influenced by a number of factors--not one simple message. Media attribution illustrates the entire sales funnel to show how effectively marketing channels are functioning, both individually and collectively.
Why attribution management matters
New trends in attribution
An exploration of attribution models: last-click, first-click, customized, and more …
4 simple steps to get started on the path of accurate attribution
Learn how to make better use of your marketing dollars by examining the purchase process from initial engagement all the way through to conversion.
Select Subject Area
Fathom, Fathom:White Paper, Giving Proper Credit: Data-Driven Digital Marketing & Attribution,
The resource is available from the link above.
Latest reports from top IT companies:
© ITmodelbook 2012-2023.
do not sell my personal information