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In today's multimedia world, it can be difficult for marketers to determine exactly which messages affect final purchasing decisions. Realistically, consumers' decisions are influenced by a number of factors--not one simple message. Media attribution illustrates the entire sales funnel to show how effectively marketing channels are functioning, both individually and collectively.

  • Why attribution management matters
  • New trends in attribution
  • An exploration of attribution models: last-click, first-click, customized, and more …
  • 4 simple steps to get started on the path of accurate attribution
Learn how to make better use of your marketing dollars by examining the purchase process from initial engagement all the way through to conversion.

Fathom, Fathom:White Paper, Giving Proper Credit: Data-Driven Digital Marketing & Attribution,
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