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Effective Email Marketing Strategies
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The course offers strategies for building a quality list of subscribers and maintaining a company's brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails--from format and design to content--and analyzing the effectiveness of email campaigns.
Using email in your marketing mix
Asking for permission
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After taking advantage of the free video training, you can access all of their video tutorials by becoming a member of the Online Training Library®. Membership plans start at $25 per month, and require no long-term commitment.
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Lynda.com Inc., Effective Email Marketing Strategies,
The resource is available from the link above.
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