Desktops, Laptops and OS
Networking and Communications
Servers and Server OS
Software and Web Development
with other members or
your contacts to the community.
+ invite connections
an existing group to participate in the group discussions or
a new group of your own to create discussions around topics of interest to you and your work.
+ create group
new info to your ITmodelbook. You can find white papers, technology reports, business analysis, webinars, presentations and more. You can also share your own authored content and resources you like by adding this info.
+ add resource
Resources you may like
Customer Intelligence: A Data Driven Approach to the Customer Experience
Share within ITmb
Share This Resource
Share with: Connections
Share with: Groups
As a result, the customer experience is changing to incorporate new channels and technologies, and retailers must change to keep pace. According to data collected for Aberdeen's upcoming automated store report (publishing July, 2012), retail respondents have, on average, increased their investment in customer experience initiatives by 18%. This speaks volumes to the importance retailers are placing on the customer experience and related insights. Tools that help retailers understand the customer experience have shifted from a "good to have" to a "need to have." This Analyst Insight will examine how retailers use customer intelligence tools to personalize the customer experience and drive higher customer satisfaction and conversion rates.
Select Subject Area
SAP, SAP:Report, Customer Intelligence: A Data Driven Approach to the Customer Experience, customer, retailer, e-commerce, e-retailing, retail
The resource is available from the link above.
Latest reports from top IT companies:
© ITmodelbook 2012-2022.
do not sell my personal information