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CRM Time-to-Value: Achieving Early Success with Your CRM Deployment
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But let's start with whether you really need CRM.
The CRM wake-up call for most businesses is usually something negative. Your top-performing sales person leaves and takes his entire customer contact data with him. Or, while customer service is trying to help a frustrated customer, your sales team tries to upsell her. She feels ill treated and dumps you. Here are some other signs that it's time to consider CRM:
You lack a 360 degree view of the customer that includes sales and support
Sales spends hours updating spreadsheets
There are channel conflicts between sales people and channel partners calling on the same customer
Sales reporting and forecasting are tedious, inaccurate, time consuming
Marketing cannot measure the success and ROI of its campaigns
Service treats every problem as new because it lacks customers' service history
Fulfillment asks for details common to every order, every time
The common denominator is having data in the right place, in the right format, at the right time. Without a CRM system, it's impossible to keep this information in the minds of all of your employees.
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SugarCRM, SugarCRM:White Paper, CRM Time-to-Value: Achieving Early Success with Your CRM Deployment, CRM, customer, Sales, customer relationship, customer relationship management, Customer Service, channel partners
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