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Competitive Differentiation Through Innovation In Business Intelligence

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In February 2013, SAP commissioned Forrester Consulting to investigate how innovations in BI, analytics, and big data are helping enterprises drive business success. One of the study's key objectives was to identify what differentiates the leaders from the laggards when it comes to exploiting innovative technologies in BI, analytics, and big data. Forrester conducted in-depth surveys with 330 global BI decision-makers and found strong correlations between overall company success and adoption of innovative BI, analytics, and big data tools. In this paper, you will learn what separates the leading companies from the rest when it comes to exploiting innovative technologies in BI and analytics, and what steps you can take to either stay a leader or join their ranks.

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