Desktops, Laptops and OS
Networking and Communications
Servers and Server OS
Software and Web Development
with other members or
your contacts to the community.
+ invite connections
an existing group to participate in the group discussions or
a new group of your own to create discussions around topics of interest to you and your work.
+ create group
new info to your ITmodelbook. You can find white papers, technology reports, business analysis, webinars, presentations and more. You can also share your own authored content and resources you like by adding this info.
+ add resource
Resources you may like
BEST PRACTICES IN BIG DATA AND ENGAGEMENT
Share within ITmb
Share This Resource
Share with: Connections
Share with: Groups
Marketers have long struggled with data, and it is certainly not a new challenge. In a study conducted by the CMO Council in 2007, senior marketing leaders agreed that data trapped in functional silos significantly stymied their ability to engage in more personalized and targeted communications. But as digital platforms have advanced and customer data repositories have swelled, new issues have emerged that require a new partnership between marketing and IT resources to better power customer engagement platforms while optimizing data aggregation and analytics.
Select Subject Area
SAP, SAP:White Paper, BEST PRACTICES IN BIG DATA AND ENGAGEMENT, senior IT, it leaders, IT resources
The resource is available from the link above.
Latest reports from top IT companies:
© ITmodelbook 2012-2019.