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A New Buying Model for Real-Time Media
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For more than 100 years, Cost Per Thousand (CPM) pricing has controlled how advertising was bought and sold and how different media properties were compared. With the growth of real-time advertising over the past few years, there is now a significant opportunity for advertisers to reach more targeted viewers, gain efficiency and improve ROI.
Listen to Chris Martellotti, Quantcast's Performance Marketing Strategist explain:
Why real-time display buyers should consider shifting their focus from cost per impression
Why some should explore changing their fundamental unit to Cost Per Action (CPA)
When some buyers may be ready for CPA buying and provide advice on how to get started
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Quantcast Corporation, Quantcast Corporation:On-Demand Webinar, A New Buying Model for Real-Time Media, Marketing
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