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Industry analyst and thought leader Esteban Kolsky interviewed top brands including Coca-Cola, Kraft, Taco-Bell, Hewlett-Packard and others to get their perspective on how companies are using social intelligence today and how things will change in the future. The result of his work is a blueprint for how to operationalize the use of social intelligence throughout your organization.

You will learn how to:
  • Drive organization and culture change, within business functions and up to executives
  • Put the right technology in place to support an enterprise wide approach to social intelligence
  • Build a social media P&L and use it to manage your business

NetBase, NetBase:White Paper, A 5-Step Plan for Running C2B -- Your Guide to Social Intelligence,
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