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2014 Janrain US Consumer Research: Social Login and Personalization
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The results show more than 50% of consumers now use social login, and those who do are more active and likely to be brand advocates. Unfortunately they also show consumers are still being mistargeted for marketing campaigns, and 94% will respond by unsubscribing from emails or abandoning websites.
71% have received an offer that "clearly shows they do not know who I am"
10% say they will never visit that website again as a result
91% are satisfied with the social login experience
but only 12% say they choose social login because it "ensures websites are more personalized."
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Janrain, 2014 Janrain US Consumer Research: Social Login and Personalization, social IT, Consumer
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