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Surveying a cross-section of more than 600 U.S. consumers, the results show social login is now understood, recognized and increasingly used by a majority of consumers. In addition, consumers better understand the value of sharing access to their social profiles when it results in a more personalized, relevant online experience.

A few of the findings:
  • 92% report having left a website when they've forgotten their username or password
  • 87% of consumers are aware of social login, and more than half have tried it
  • 98% of consumers report being mistargeted with ads, offers and promotions

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Janrain, 2013 Consumer Research: The Value of Social Login, Consumer, social IT
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