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The path to achieve this goal is not always clear, which is why they have developed a comprehensive B2B Marketing methodology to guide you through a step-by-step process that will elevate Marketing effectiveness from lead generation all the way through sales conversion. In this handbook, they will walk you through establishing a detailed B2B Marketing strategy to propel your contribution to sales pipelines and revenues. But first, they must understand what has changed in B2B Marketing, what has caused these changes, and why they affect the way they must execute B2B Marketing going forward.

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MarketingSherpa, 2011 B2B Marketing Advanced Practices Handbook -- Free Excerpt, Essentials of IT
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