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Email marketing isn't simple anymore. While webmail remains the dominant platform for accessing email, the use of mobile phones and the iPad is exploding. Download your copy of “Mobile, Webmail, Desktop: Where Are We Viewing Email Now?” and learn about the impact mobile phones and the iPad are having on the way people view email. Get recommendations on how to optimize your email for mobile devices. Find out which platforms are the best for reaching customers during weekdays and which are better on weekends. Discover, by industry, which mobile devices customers access their email and learn the top five things marketers should keep in mind when planning their email strategy.

Highlights:
  • Use of mobile devices to access email up 34%
  • Use of the iPad to access email up 73%
  • “Depending on the demographics that you are targeting, your penetration of mobile usage could be dramatically different than what you see in industry reports.”

Keywords
ReturnPath, Mobile, Webmail, Desktop: Where Are We Viewing Email Now?, ipad, Mobile Devices, webmail, mobile phone, Desktop, marketers, customer, email marketing, Marketing
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