Desktops, Laptops and OS
Networking and Communications
Servers and Server OS
Software and Web Development
with other members or
your contacts to the community.
+ invite connections
an existing group to participate in the group discussions or
a new group of your own to create discussions around topics of interest to you and your work.
+ create group
new info to your ITmodelbook. You can find white papers, technology reports, business analysis, webinars, presentations and more. You can also share your own authored content and resources you like by adding this info.
+ add resource
Resources you may like
How to Newsjack Your Way Into the Media
Share within ITmb
Share This Resource
Share with: Connections
Share with: Groups
PR has transformed drastically.
The old approach of using a paper press release and distributing it far and beyond in hopes of snagging coverage is, essentially, useless. Media outlets work at rapid speed, constantly striving to the most relevant and newsworthy content out there.
So how do you garner media coverage?
: The process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.
To help you find your way into the media, Hubspot is sharing a free excerpt from bestselling author David Meerman Scott's book,
"Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage."
Download this free chapter to get your business started on newsjacking, and watch the media coverage roll in.
Select Subject Area
HubSpot, Inc., How to Newsjack Your Way Into the Media, pr
The resource is available from the link above.
Latest reports from top IT companies:
© ITmodelbook 2012-2022.
do not sell my personal information