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From Information to Insights: Understanding Big Data Online
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Marketers are sitting on a gold mine of customer intelligence - one that remains largely untapped because the advent of big data has yet to be followed by established practices for managing and utilizing such data.
This paper explores ways to collect, store, and extract value from the ever-increasing volume of customer-related information, including:
Social network stream data
Social profile data
Transaction data
Clickstream and third-party data
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Janrain, Janrain:White Paper, From Information to Insights: Understanding Big Data Online, big data, customer, social networking
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