Join an existing group to participate in the group discussions or create a new group of your own to create discussions around topics of interest to you and your work.

+ create group

MY RESOURCESmore

Find info or add new info to your ITmodelbook. You can find white papers, technology reports, business analysis, webinars, presentations and more. You can also share your own authored content and resources you like by adding this info.

+ add resource

Online Users=0

Resources you may like

Data Quality: Driving Single View of Customer

Share within ITmb

Share This Resource

Share with: Connections

or

Share with: Groups

In any organization, single view of customer (SVC) is the foundation of successful CRM. Because CRM and SVC are so central to an organization's ability to do business, everyone who uses the system, from sales force and call center personnel to executive-level professionals and marketing teams, must be able to rely on the quality of the data it contains. Without confidence in the currency and quality of CRM information these systems fall into disuse and ultimately fail.

Learn what steps should be taken to eradicate data quality issues and achieve the necessary levels of data integrity, conformity and consistency across the enterprise.

Keywords

Informatica, Informatica White Paper, Free White Paper: Data Quality: Driving Single View of Customer, single view of customer, (SVC), data integrity

Offered by

Informatica

URL

Files

The resource is available from the link above.

Bookmark to

My ITmodelbook add

Group ITmodelbooks

'Create a Memorable Online Experience - Get $40 per Lead'

Data Quality: Driving Single View of Customer

Latest reports from top IT companies:

SAP HP Janrain HubSpot PrepLogic Motorola BNP Media Informatica Microsoft Jobvite