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5 Steps to a White Paper that Pulls in the Perfect Prospect -- Free 25 Page eBook
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As a B2B lead generation tool, white papers are all the rage just about every technology company produces them. Unfortunately, countless companies fail to connect with the right prospects because they commit one or more critical white paper mistakes. White papers are a tried-and-true tool for generating leads, establishing thought leadership, and educating prospects. In fact, technology marketers have become quite adept at churning them out.
Which brings us to the problem how can you help make sure your offering stands out in the sea of white papers? Arm yourself with this practical advice to:
Deliver relevant, valuable, and compelling information that turns prospects into buyers
Format to ensure even busy executives read your paper
Craft an attention-grabbing title
Increase the likelihood of registration
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Ten Ton Marketing, Ten Ton Marketing:eBook, 5 Steps to a White Paper that Pulls in the Perfect Prospect -- Free 25 Page eBook, lead generation, Leadership, b2b, marketers
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