ITmodelbook Logo
Search Content
find
CATALOG
Skip Navigation Links.
Expand Data InfrastructureData Infrastructure
Expand Data ToolsData Tools
Expand Desktops, Laptops and OSDesktops, Laptops and OS
Expand Enterprise ApplicationsEnterprise Applications
Expand IT InfrastructureIT Infrastructure
Expand IT ManagementIT Management
Expand Networking and CommunicationsNetworking and Communications
Expand SecuritySecurity
Expand Servers and Server OSServers and Server OS
Expand Software and Web DevelopmentSoftware and Web Development
Expand StorageStorage
CONNECTIONSmore
Connect with other members or invite your contacts to the community.
GROUPSmore
Join an existing group to participate in the group discussions or create a new group of your own to create discussions around topics of interest to you and your work.
MY RESOURCESmore
Find info or add new info to your ITmodelbook. You can find white papers, technology reports, business analysis, webinars, presentations and more. You can also share your own authored content and resources you like by adding this info.
+ add resource
Online Users=0
Resources you may like
  • Share within ITmb

For marketing professionals, the most pressing question in the social media marketing industry revolves around ROI. “What is the return on investment of my social media initiatives?” “What is the value of a social Facebook fan or Twitter follower?” While the definition of ROI (revenue minus expenses / expenses) is fairly straightforward, understanding how to measure the value of social marketing ROI is more nebulous.

ROI can only be defined when you understand what results provide “value” to your brand. This white paper breaks it down for you by:
  • Looking at a variety of social media marketing studies in order to understand the bevy of ways social can lift your brand.
  • Exploring the social media marketing success cycle, a 3-phase model of growth, engagement, and monetization.
  • Providing real-world examples with case studies to understand how these brands structured their social marketing approaches to result in positive ROI.

Keywords
Wildfire Interactive, Inc, Wildfire Interactive, Inc:White Paper, Why Social Marketing Will Deliver a Positive ROI for Your Brand, social media, social marketing, twitter
Offered by
Wildfire Interactive
URL
Files
The resource is available from the link above.
Ask a question
search Paper Image Add papers image
Bookmark to
My ITmodelbook add
Group ITmodelbooks
 
'Artisteer - Wordpress Theme Generator'
'Create a Memorable Online Experience - Get $40 per Lead'
 

Latest reports from top IT companies:

SAP HP Janrain HubSpot PrepLogic Motorola BNP Media Informatica Microsoft Jobvite

© ITmodelbook 2012-2024. sitemapaboutprivacy terms help
do not sell my personal information