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In 2009, contextual, task-related help means more than a toll-free number on a booking page or a FAQ section on your Web site. It means being more relevant and personal and helping travelers in the channel they prefer immediately so they aren't driven to other channels - or worse, a competitor's site. Travel eBusiness and channel strategy professionals should integrate interactive chat into their customer support strategy by following the three steps detailed in this report.

Written by: Forrester Research; Hosted by: ATG

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Why Interactive Support Is Essential For Travel eBusiness, Art Technology Group, Inc., Art Technology Group, Inc. Free white paper, free white paper, Travel eBusiness, channel strategy
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