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What's Your Purple Goldfish (WYPG?) is about differentiation via added value. Marketing to your existing customers via G.L.U.E (giving little unexpected extras). The end result is increased sales, happier customers and positive word of mouth. Praise for WYPG? In business you must do something that's above and beyond what's expected. Phelps shows the ingredients behind creating signature extras that are unconventional and innovative.

Download this 17 Page What's Your Purple Goldfish Executive Summary Today!

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Marketing Lagniappe, What's Your Purple Goldfish, existing customer
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