Desktops, Laptops and OS
Networking and Communications
Servers and Server OS
Software and Web Development
with other members or
your contacts to the community.
+ invite connections
an existing group to participate in the group discussions or
a new group of your own to create discussions around topics of interest to you and your work.
+ create group
new info to your ITmodelbook. You can find white papers, technology reports, business analysis, webinars, presentations and more. You can also share your own authored content and resources you like by adding this info.
+ add resource
Resources you may like
Three Forces Changing the Face of PR in 2007
Share within ITmb
Share This Resource
Share with: Connections
Share with: Groups
The practice of public relations is changing more rapidly now than it has in the last several decades as three major changes simultaneously reshape traditional approaches, outlets, and boundaries. The three forces changing the practice of public relations have been gathering momentum for the past several years: overlap with marketing, pressure to quantify results, and a new influence dynamic brought about by the growth of blogs and social media. This white paper summarizes the status of these trends and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.
Select Subject Area
Cymfony, Cymfony White Paper, The Changing Face of PR: What You Need to Know in 2007, PR professionals, corporate communications, public relations, communications strategies and tactics
The resource is available from the link above.
Latest reports from top IT companies:
© ITmodelbook 2012-2017.