Search Content
Connect with other members or invite your contacts to the community.
Join an existing group to participate in the group discussions or create a new group of your own to create discussions around topics of interest to you and your work.
Find info or add new info to your ITmodelbook. You can find white papers, technology reports, business analysis, webinars, presentations and more. You can also share your own authored content and resources you like by adding this info.
Resources you may like
  • Share within ITmb

Central to the challenges facing modern B2B organizations is the emergence of what industry experts have christened Buyer 2.0 which, in B2B parlance, actually is a team of individuals tasked with using Internet inspired technologies and tools to conduct research into the products, services, and reputations of the companies in which their own organizations are interested.

The clandestine, self-guided tactics of Buyer 2.0 has many if not most B2B marketing and sales organizations on their heels. How best to identify, engage, and influence buyers they cannot see? Which of their website visitors is most likely to become a customer (e.g. where to invest scarce resources)? What do these buyers most need/want from the B2B and when?

Demandbase, Inc., Demandbase, Inc.:White Paper, The Value of Visitor Identification, it organization, modern IT, IT resources, it industry
Offered by
The resource is available from the link above.
Ask a question
search Paper Image Add papers image
Bookmark to
My ITmodelbook add
Group ITmodelbooks
'Sony Creative Software Inc.'
'Create a Memorable Online Experience - Get $40 per Lead'

Latest reports from top IT companies:

SAP HP Janrain HubSpot PrepLogic Motorola BNP Media Informatica Microsoft Jobvite

© ITmodelbook 2012-2017. sitemapaboutprivacy terms help