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Since 1997 Apple has delivered a whopping 3188% industry-adjusted return, outperforming all competitors through 2008-2009. How do they do it? Apple's market-driven culture, inspired from the top leadership down, influences the decisions of its 35,000 employees to constantly deliver the best value for customers. In this paper you will get:
  1. Key insights into what you can do to make a change
  2. A peek into what others have done through a variety of case examples
  3. Introduction to the new imperative metric for 2010
This new white paper reveals to you the most important challenges facing senior executives in 2010. Why shouldn't you know?

Keywords
The Truth About Profit Trends: What Directors Need to Know and Do, MarketCulture Strategies, MarketCulture Strategies Complimentary White Paper, Apple's market-driven senior executives
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The Truth About Profit Trends: What Directors Need to Know and Do
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