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While some organizations struggle to accurately measure cross-channel activities and their impact on sales, others have solved a major part of the challenge; they say the ability of Click to Call to bridge the gap between online and offline channels helps them unify cross-channel interactions and increase revenue.

In this report, Forrester Research conducted in-depth analysis of multiple implementations of eStara Click to Call. The financial analysis in this study illustrates a way to evaluate the value of Click to Call:
  • proven ROI
  • a payback period of between seven and 14 months
  • an improvement in the conversion rate for leads generated by Click to Call
Written by Forrester Consulting, Hosted by eStara Connections from ATG

Keywords
The Total Economic Impact/home/netline/src/dtp/pubs/_free/ of eStara Click to Call, Forrester Consulting, Hosted by eStara Connections from ATG, Art Technology Group, Inc., Art Technology Group Free Analyst Brief, Click to Call, Forrester Research
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The Total Economic Impact/home/netline/src/dtp/pubs/_free/ of eStara Click to Call
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