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The Total Economic Impactâ¢ of eStara Click to Call
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While some organizations struggle to accurately measure cross-channel activities and their impact on sales, others have solved a major part of the challenge; they say the ability of Click to Call to bridge the gap between online and offline channels helps them unify cross-channel interactions and increase revenue.
In this report, Forrester Research conducted in-depth analysis of multiple implementations of eStara Click to Call. The financial analysis in this study illustrates a way to evaluate the value of Click to Call:
a payback period of between seven and 14 months
an improvement in the conversion rate for leads generated by Click to Call
Written by Forrester Consulting, Hosted by eStara Connections from ATG
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The Total Economic Impact/home/netline/src/dtp/pubs/_free/ of eStara Click to Call, Forrester Consulting, Hosted by eStara Connections from ATG, Art Technology Group, Inc., Art Technology Group Free Analyst Brief, Click to Call, Forrester Research
The Total Economic Impact/home/netline/src/dtp/pubs/_free/ of eStara Click to Call
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