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This question will guide you in thinking through each of the steps in the sales cycle, from brand awareness to purchase. Before you produce a marketing video, for example, ask yourself what you want viewers to do after watching it. Before you post an update to Facebook or Twitter, consider what options for engagement you are giving to your fans and followers.

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HubSpot, Inc., HubSpot, Inc.:Guide, The Step-by-Step Guide to Mastering the Design & Copy of Calls-to-Action,
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