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If you were to look at Social Media in the United States and many other parts of the world, you would believe that the world of Social Media was flat, dominated by social continents including Facebook, Twitter, blogs, YouTube, and Flickr. As we zoom in, we visualize other established and emerging social services that depict provinces and outlying settlements of our social atlas.

As Social Media is truly global and relationships are truly without borders, it's incredibly important to understand the social behavior associated within each platform that host conversations relevant to your projects regardless of their geographic location.

Brian Solis has been actively writing about new marketing and communications since the mid 90s to document how the Web was redefining the communications industry — he coined PR 2.0 along the way before focusing his efforts on the greater impacts on the future of marketing and media. He was also among the original thought leaders working to organize and define the “Social Media” movement to establish a definitive media category.

His new book, Engage, provides a deep review of the evolution of new media and how to integrate new technologies and methodologies into everyday activity. It is written for champions and executives alike in business, marketing, branding, interactive, service, and communications with a mission to help all aspects of business to the table.

Keywords
Brian Solis, Brian Solis:White Paper, The State of Social Media Around the World 2010, twitter, social media, thought leaders, social IT, Youtube, pr, facebook, communication industry, Marketing, it leaders, it executives, it industry
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