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The Seven C's of Web Content Management

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The Web Content Management (WCM) market is currently experiencing a significant evolution as requirements for those platforms have grown beyond just managing web content. Instead, organizations need WCM to help support rich, contextual, engaging, cross-channel experiences. The growth of new content types, the emergence of new channels, and the increased expectations of customers all drive this significant change in WCM. Now, Content and Collaboration (C&C) professionals need to remember that the “C” in WCM no longer stands for just content. Instead they must keep in mind the additional C's as well: context, channel, consistency, community, consumer behavior, and creation.

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SDL - Web Content Management Solutions, SDL - Web Content Management Solutions:White Paper, The Seven C's of Web Content Management, Content Management

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