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Email marketers have a consistent challenge to deal with: nearly 1 in 4 of their opt-in emails never reach the inbox. The reason? ISPs determine which emails to block or mark as SPAM based on your email lists and practices and something called “sender reputation”. How is your sender reputation determined? Discover the answer by downloading “The Sender Reputation Report: Key Factors that Impact Email Deliverability”. With this report you will learn about the three key factors that affect your sender reputation as well as best practice tips on how to improve complaint rates, list hygiene and authentication.

Highlights:
  • Nearly 1 in 4 opt-in emails don't make it to the inbox.
  • “Understanding exactly where your email goes requires more than looking at bounces.”
  • “Research shows that messages from domains with a poor emailing reputation don't even make it to the starting gate.”

Keywords
ReturnPath, The Sender Reputation Report, spam
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