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This eBook explores the Interactive Marketing essentials of cross-channel marketing, sophisticated email marketing, proven website personalization strategies, and new approaches to data that will improve your ability to market to individuals or specific segments of customers and prospects. In the following pages, you will learn how the right Interactive Marketing solution can help you engage each customer in a two-way, interactive dialogue that:
  • Builds upon past behavior
  • Adapts based on current behavior, context, and each customer's reaction to each new message
  • Delivers the most compelling message to each customer, in the best inbound or outbound channel, at the perfect moment

Keywords
IBM Corporation, IBM Corporation:eBook, The Interactive Marketing eBook, interactive marketing, Marketing, customer, Email Marketing
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IBM Corporation
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