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The End of Business as Usual - Free Excerpt
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Today's biggest trends--the mobile web, social media, gamification, real-time--have forced us to rewire the way we think about and run our businesses. Consumers are creating a new digital culture, shifting business landscapes one tweet at a time. New networks have created an ever- expanding "egosystem," in which everyday people believe their lives deserve 24-hour broadcasts. But now, we need to decipher the significance of this behavior and understand where the social and mobile web are headed. At the heart of all of this, a new breed of consumer is emerging--and they're changing the very foundation of business.
The End of Business As Usual
will change the way you view the world of business, from sales and marketing to customer service and product development to leadership and culture. Its critical insights include:
Shared experiences are redefining brands in digital consumer landscapes, and astute brands can now also create and steer these experiences
Consumer influence is growing, and businesses can use this to their advantage
Connect with a rising audience (and with audiences of audiences) through new touch points between consumers, brands, and new influencers
Create a culture of change to earn trust, influence, and significance among connected customers
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Brian Solis, The End of Business as Usual - Free Excerpt, Consumer, gamification, customer, social media, Customer Service, Sales, Marketing
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