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The 9 Noble Truths of Customer Experience

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Everyone involved in Web application development – from executives defining objectives to operations people responsible for daily maintenance – understands how the sum of their efforts affects performance at the end of the pipeline: the website visitors actually see and experience. Drawn from more than 250 years of collective wisdom that's helped hundreds of clients serve billions of consumers, business customers and employees online, The Nine Noble Truths shares the insights you need to deliver the online experience your users demand.

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