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TDWI Best Practices Report - Customer Analytics in the Age of Social Media
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This TDWI Best Practices Report examines organizations' current practices and future plans for customer analytics technology implementations, with a special focus on how organizations are adapting to the knowledge potential as well as challenges of social media networks.
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IBM Corporation, IBM Corporation:Report, TDWI Best Practices Report - Customer Analytics in the Age of Social Media, social media, customer
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