\
Search Content
find
CATALOG
CONNECTIONSmore
Connect with other members or invite your contacts to the community.
GROUPSmore
Join an existing group to participate in the group discussions or create a new group of your own to create discussions around topics of interest to you and your work.
MY RESOURCESmore
Find info or add new info to your ITmodelbook. You can find white papers, technology reports, business analysis, webinars, presentations and more. You can also share your own authored content and resources you like by adding this info.
Resources you may like
  • Share within ITmb

Executives who are up to the challenge are being compensated based on their performance and impact on the business. The outlook is distinctly positive for marketers as executives head into 2013 with renewed confidence in their roles and business performance. The global benchmark of marketing spend and intentions was drawn from the insights and contributions of more than 550 senior marketing executives representing North America, Europe, Asia-Pacific, the Middle East, Africa and South America. Nearly 65 percent of these marketers report directly to a president, CEO or chief operating officer. More than 30 percent of respondents represent companies with more than $1 billion in annual sales; 11 percent represent companies having between $500 million and $1 billion in sales; and 30 percent are with companies with revenues between $50 million and $500 million. Through an online audit managed by the CMO Council, data was collected over Q3 and Q4 of 2012, gathering insights about mandates and results from 2011 into 2012, as well as forward-looking intentions for spend and strategy over the next 12 months into 2013.

Keywords
CMO Council, CMO Council:Report, State of Marketing 2012,
Offered by
CMO Council
URL
Files
The resource is available from the link above.
Ask a question
search Paper Image Add papers image
Bookmark to
My ITmodelbook add
Group ITmodelbooks
 
'Fujitsu America, Inc.'
'Artisteer - Wordpress Theme Generator'
 

Latest reports from top IT companies:

SAP HP Janrain HubSpot PrepLogic Motorola BNP Media Informatica Microsoft Jobvite

© ITmodelbook 2012-2017. sitemapaboutprivacy terms help