Search Content
Connect with other members or invite your contacts to the community.
Join an existing group to participate in the group discussions or create a new group of your own to create discussions around topics of interest to you and your work.
Find info or add new info to your ITmodelbook. You can find white papers, technology reports, business analysis, webinars, presentations and more. You can also share your own authored content and resources you like by adding this info.
Resources you may like
  • Share within ITmb

If you're simply monitoring keywords in social media to put out fires, you're missing out on what all the chatter really has to offer--a wealth of information about the customer experience, your products and your brand.

Keywords don't reveal customer sentiment, but social media analytics can. Get to the root cause of problems. Identify emerging topics in the customer conversation. Understand context. Really listen.

KANA Software, Inc., KANA Software, Inc.:White Paper, Social Media Monitoring vs. Social Media Analytics, analytics
Offered by
The resource is available from the link above.
Ask a question
search Paper Image Add papers image
Bookmark to
My ITmodelbook add
Group ITmodelbooks
'Toshiba - Toshibadirect.com'
'Sony Creative Software Inc.'

Latest reports from top IT companies:

SAP HP Janrain HubSpot PrepLogic Motorola BNP Media Informatica Microsoft Jobvite

© ITmodelbook 2012-2017. sitemapaboutprivacy terms help