Search Content
find
CATALOG
Data Infrastructure
Data Tools
Desktops, Laptops and OS
Enterprise Applications
IT Infrastructure
IT Management
Networking and Communications
Security
Servers and Server OS
Software and Web Development
Storage
Dashboard
News
My ITmodelbook
Messages
Events (0)
CONNECTIONS
more
Connect
with other members or
invite
your contacts to the community.
+ invite connections
GROUPS
more
Join
an existing group to participate in the group discussions or
create
a new group of your own to create discussions around topics of interest to you and your work.
+ create group
MY RESOURCES
more
Find
info or
add
new info to your ITmodelbook. You can find white papers, technology reports, business analysis, webinars, presentations and more. You can also share your own authored content and resources you like by adding this info.
+ add resource
Online Users=0
Resources you may like
Social Media Marketing: Solution Evaluation and Selection Guide
Share within ITmb
Share This Resource
Share with: Connections
or
Share with: Groups
This guide focuses on “Social Media Marketing” (SMM) technology. In contrast to the “defensive” and passive nature of Social Monitoring software, SMM solutions focus on “offensive” marketing capabilities that drive consumer engagement, action, and results.
SMM efforts tend to be focused on the following key goals:
Increasing exposure/awareness/visibility
Driving traffic (e.g., to websites)
Generating leads/driving customer acquisition
Providing marketplace insight
Increasing sales conversions
Building brands
This guide gives you the tools to evaluate solutions and vendors based on your company's goals and priorities. It specifies the capabilities and features required for an effective SMM solution and lays out a process to guide you to selecting the best solution for your specific needs.
Level
Select Level
Subject Area
Select Subject Area
Keywords
Wildfire Interactive, Inc, Wildfire Interactive, Inc:Guide, Social Media Marketing: Solution Evaluation and Selection Guide, social media, social IT, it solutions, Marketing, Sales, customer, it organization
Offered by
Wildfire Interactive
URL
Files
The resource is available from the link above.
Bookmark to
My ITmodelbook
add
Group ITmodelbooks
Latest reports from top IT companies:
SAP
HP
Janrain
HubSpot
PrepLogic
Motorola
BNP Media
Informatica
Microsoft
Jobvite
© ITmodelbook 2012-2024.
sitemap
about
privacy
terms
help
do not sell my personal information