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It describes initiatives being undertaken by the largest retailers and reviews what small and mid-size firms need to do to compete.

Very few small and mid-size retailers can compete with companies like Wal-Mart on price. However, while some go to the mall, many smaller retailers prosper alongside Wal-Mart, exploiting the traffic that they generate and managing their own supply chains and customer propositions well.

This white paper is written by Martec International, Inc., Compliments of Microsoft Corporation.

Keywords
Microsoft Corporation, Microsoft Corporation White Paper, Smarter Supply Chain Utilization For The Retailer, supply chain, small and mid-size retailers , smaller retailers, customer
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